Social Media Management
Harness the Power of Community
Strategize. Engage. Analyze. Optimize. In every arena, Red Ocean pushes the envelope of what's possible in social media management. In order to succeed in Social media marketing you need to have a clear picture of where your business is now, and where you'd like to go. Red Ocean social media management considers your business objectives, surveys the social landscape, and then delivers the right strategy that leverages social media to accomplish your goals. A great social media strategy will always support your overall business strategy. We go well beyond your Facebook fan page to craft a comprehensive approach that delivers on the metrics that truly matter.
To compliment a comprehensive strategic plan, we also offer Social Media Management services that help you define your brand voice in social, message test campaigns and initiatives, and get the scoop on your closest competitors. Red Ocean takes on each new Social campaign with a customized approach that will suit your needs and help reach your goals.
Social Media Management
Red Ocean will create beautiful custom profiles on all relevant social media platforms and will develop effective brand and website promotion strategies. We will establish your publishing calendar, create winning content, then make sure it’s leveraged across all relevant social platforms. We will teach you how to use these platforms to build a community around your company, and target relevant users that will buy your products or services. Let us build and manage your strong social presence.
Interactive Strategy
Interactive strategies go beyond social networks, blogs, and micro-blog development. Interactive strategies are the methods in which a company develops an explosive buzz by creating unique content that engages social media users and compels them to share with their friends. Interactive campaigns can include custom made-apps, viral videos, competitions, polls, scavenger hunts, podcasts, celebrity endorsements, guest blogs posts, and many other unique social media strategies that will take your company to the next level of marketing and PR.
Optimized Blog Development and Design
A blog is the best way for a company to reach out and build a community with customer, clients, and users. A blog allows the company to have a transparent platform wherein the customer is able to interact with the company, offer feedback, and learn more about the company culture. Red Ocean social media management will design and develop the blog and optimize it for search engines and for social media. We know the exact Viral DNA necessary for a popular blog and understand how to optimize usability and readability.
Virally Enabled, Compelling Content Writing
A well-written, value-driven blog post is essential in driving traffic, establishing authority, and adding value to the community. The blog is not a press release page; instead, it should target a highly relevant audience, teaching them new things about the Client’s industry, reviewing products, or just displaying the Client’s fun company culture. Red Ocean Social Media Agency will assist in creating value-driven articles that transcend the mundane PR releases that every company develops.
Robust Brand Monitoring
Red Ocean Social Media Agency will develop systems, tools, and processes so that a company is able to quickly find relevant users on Social Platforms and monitor the space for mentions of the company. Remember, the conversation is already happening online. We will make it possible for you to join the conversation in the most effective way possible that allows you to talk to your audience and build a powerfully relevant following.
Analytics and Metrics
No campaign is complete without the proper analytics and metrics to measure the success of every facet of the campaign. Here is just a sample of the questions that our analytic tools answer:
- How many leads or sales is your blog producing?
- How many followers and fans have Twitter and Facebook created?
- Who are your most devoted fans and how you can turn them to passionate brand advocates?
- What is the conversion rate for each of your social campaigns?
By analyzing these metrics, Red Ocean social media management is able to adjust and optimize the campaign to maximize ROI.